It’s made up of a variety of aspects, what you say and how you look being the two main players. You’ve probably got your words cracked. After all, it’s quite simple with a brand that’s based on you… just speak in the way that you do with your friends. Use your language and your expressions. Be More YOU.
But when it comes to visuals – well that can be a whole lot harder if it’s not something that falls within your natural skill set. Unfortunately you’re not alone, A LOT of people get stuck with this vital aspect of their personal brand. In fact, most of the time they totally screw it up. Sure, they use images, but often they’re grabbed from a template site and used with very little thought given as to what those visuals are actually saying about you. And the visuals you use really do say a lot about you.
After all 'A picture is worth a thousand words' and yet most people gloss over the visual part of their brand, close their eyes to it, throw a bit of ‘that’ll do’ confetti over it and hope that no one will really care… which is true, no one will care if you don’t… and that’s not what you want for your business, for your brand, for your life, right?!
How often have you see the exact same image used by multiple businesses? How does that make you feel. Do you sit up and pay attention to what that business is saying or do you shrug it off not really paying much attention to the graphics or the message being shared. Be honest, it looks a bit shit, doesn’t it!
Now when you see that business owner you love sharing her content with fresh graphics that totally feel like you’re being welcomed with open arms into her home, cocktail in hand and olives on ice… you want to click on that link, you want to hear more, you want to share her message for her. Because you’re friends right.
That’s what we’re here to create. That’s what I want for you and your brand. And that’s what you’re here to create.
So, let’s get cracking...