It’s made up of a variety of aspects – your words, your visuals, and the associations that build around you. You’ve probably got your words cracked, with a brand that’s based on you, just speak in the way you do with friends, use your language and your expressions. Be real.
But when it comes to visuals, that can be a whole lot harder.
You’re not alone, A LOT of people get stuck with this vital aspect of their personal brand. Most of the time they totally screw it up! Sure, they’ve got visuals, but they’re grabbed from a template site and used with very little thought to what those visuals are really saying about you. And the visuals you use really do say a lot.
A picture is worth a thousand words, yet most people close their eyes to the visual part of their brand. They throw a bit of ‘that’ll do’ confetti and hope no one will notice. But what if no one does notice. That’s not exactly what you want for your business.
How often have you see the exact same image used by multiple businesses? Be honest, it looks a bit shit and lazy, doesn’t it! Do you sit up and pay attention to what that business is saying or do you shrug it off and move onto the next item that catches your attention.
Then you see that business owner you love sharing content with fresh graphics, the kind that welcome you with open arms, cocktail in hand and olives on ice… you want to click on it, you want to hear more, you want to share those beautiful branded graphics with her message on to your audience. Because you’re friends, right?
That’s what I want for you and your brand.
And that’s what you’re here to create.
So, let’s get cracking...